Director, International Growth 


Media | London, England, United Kingdom

Director, International Growth

  • London, England, United Kingdom
  • Media
  • Full-time

About Ancestry:

When you join Ancestry, you join a human-centered company where every person’s story is important. We believe that by discovering the struggles and triumphs of our past, we can foster deeper bonds and more meaningful connections among families and communities. Our talented team of scientists, engineers, genealogists, historians, and storytellers is dedicated to empowering customers around the world from all backgrounds on their journeys of personal discovery. 


With more than 30+ billion digitized global historical records, 100+ million family trees, and 20+ million people in our growing AncestryDNA database, Ancestry helps customers discover their family story and gain a new level of understanding about their lives. Passionate about dedicating your work to enriching people’s lives? You belong at Ancestry.


In this newly created role of Director of Growth, you will be directly responsible for scaling customer acquisition in new markets around the world. You'll enjoy thinking strategically while executing quickly and tactically, having a direct impact on the company's results. You will report to the VP, International Marketing.

What you will do

  • Accelerate growth and increase our user base globally
  • Set clear and comprehensive strategies to get the International business where we want to go, and secure support from leaders across the company
  • Continuously use market and customer insights to deeply understand our audience and develop scalable growth opportunities; identify, test and scale channels, balancing customer experience, growth, progress and learning
  • Create clear internal cross-functional asks for support to ensure initiatives are resourced appropriately
  • Focus on paid performance marketing with responsibility for return on investment, whilst providing us with a competitive advantage
  • Regularly report performance and results

Who you are

  • An experienced tactical and leader, with a demonstrable track record of bringing growth opportunities to life with limited resources in an international ecommerce business
  • Curious and proactive; learning and discovery is what will drive our success
  • A practised understanding of how to manage marketplace dynamics, and optimising marketplace growth globally and at scale
  • Expertise in designing, building, and running experiments using a growth framework to prioritise and measure the impact of work
  • Experience running International campaigns including how best to manage translation & localisation
  • Strong communication skillsand an ability to build great relationships with people from across the business, in multiple locations and time zones
  • A creative eye with the ability to think from the consumers' perspective and provide clear and articulate feedback that impacts performance

We offer a comprehensive benefits package including 25 days paid leave, health insurance, bonus scheme, stock, pension and more.


Additional Information:

Ancestry is an Equal Opportunity Employer that makes employment decisions without regard to race, color, religious creed, national origin, ancestry, sex, pregnancy, sexual orientation, gender, gender identity, gender expression, age, mental or physical disability, medical condition, military or veteran status, citizenship, marital status, genetic information, or any other characteristic protected by applicable law. In addition, Ancestry will provide reasonable accommodations for qualified individuals with disabilities.


All job offers are contingent on a background check screen that complies with applicable law.  For San Francisco office candidates, pursuant to the San Francisco Fair Chance Ordinance, Ancestry will consider for employment qualified applicants with arrest and conviction records.  


Ancestry is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Ancestry via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Ancestry. No fee will be paid in the event the candidate is hired by Ancestry as a result of the referral or through other means.


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