Director, Marketing Analytics 

Marketing Analytics | United States

Director, Marketing Analytics

  • Remote
  • United States
  • Marketing Analytics
  • Full-time

About Ancestry:

When you join Ancestry, you join a human-centered company where every person’s story is important. We believe that by discovering the struggles and triumphs of our past, we can foster deeper bonds and more meaningful connections among families and communities. Our talented team of scientists, engineers, genealogists, historians, and storytellers is dedicated to empowering customers around the world from all backgrounds on their journeys of personal discovery. 

With more than 30+ billion digitized global historical records, 100+ million family trees, and 20+ million people in our growing AncestryDNA database, Ancestry helps customers discover their family story and gain a new level of understanding about their lives. Passionate about dedicating your work to enriching people’s lives? You belong at Ancestry.

The Director, Marketing Analytics will lead a team that uses a diverse blend of capabilities including direct-to-consumer analytics, member engagement and marketing sciences. We need a strong, influential leader with deep expertise in analytics to create productive insights and implications. As a direct-to-consumer business our marketing tactics are critical to our success, and you will have the opportunity to partner closely across the organization to apply learnings and impact Ancestry’s marketing execution. 

Finally, the successful candidate will design and build measurement plans to demonstrate the impact of different tactics, and be responsible for the testing and learning process to ultimately increase our customer base.

What You'll Do:

  • Manage, mentor, and inspire a team of marketing analytics professionals; be responsible for managing performance, goals and development potential of the team
  • Set team strategy to enable the design and execution of scalable end-to-end solutions that holistically blend analytics and research
  • Drive the application and implementation of contemporary marketing analytics, and research methods and tools to derive useful insights for a wide variety of business goals
  • Drive measurement, testing, analysis of projects and initiatives while thoughtfully prioritizing based on urgency and impact
  • Explain to business partners how marketing performance is being measured, including enhancing how we to execute statistically rigorous A/B tests, optimize ROI performance through multi-touch attribution, media mix modeling, and other attribution methods
  • Analyze data, build models, test hypotheses, find root causes, develop prototypes, forecast performance, create reports, write SQL queries, conduct A/B tests, generate insights, present findings, make specific and actionable recommendations, and influence business decisions
  • Use data from paid media ad platforms, Google Analytics, Google Search Console, Keyword Planner Tool, and other industry tools to drive insights and recommendations
  • Partner with marketing leaders to shape the team’s roadmap and drive execution, while also collaborating cross-functionally with internal teams

Who You Are:

  • 8+ years of experience in an analytics role, business strategy, marketing, finance, engineering, or equivalent
  • 4+ years of experience in analyzing large, multi-dimensional data sets and synthesizing insights into actionable solutions and data-driven insights to business
  • BA/BS degree required; a focus in marketing, statistics, computer science, econometrics, applied math, or a quantitative behavioral sciences field; Masters or PhD preferred
  • Able to write and run complex SQL queries to pull data required across multiple tables
  • MS Excel expertise – lookups, pivot tables, and complex formulas
  • Experience with Google Marketing Platform (Google Analytics, Campaign Manager, etc) and Adobe Analytics
  • Experience with MS Excel and SQL required; experience with business intelligence tools (Looker, Tableau) strongly preferred
  • Experience leading teams of technical experts in areas of analytics, research and/or experimentation
  • Ability to think strategically regarding the application of data and research
  • Able to influence and communicate effectively, both verbally and written, with team members, business partners and senior leadership

Additional Information:

Ancestry is an Equal Opportunity Employer that makes employment decisions without regard to race, color, religious creed, national origin, ancestry, sex, pregnancy, sexual orientation, gender, gender identity, gender expression, age, mental or physical disability, medical condition, military or veteran status, citizenship, marital status, genetic information, or any other characteristic protected by applicable law. In addition, Ancestry will provide reasonable accommodations for qualified individuals with disabilities.

All job offers are contingent on a background check screen that complies with applicable law.  For San Francisco office candidates, pursuant to the San Francisco Fair Chance Ordinance, Ancestry will consider for employment qualified applicants with arrest and conviction records.  

Ancestry is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Ancestry via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Ancestry. No fee will be paid in the event the candidate is hired by Ancestry as a result of the referral or through other means.

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