Director, Product Commercialization - Genealogy 


Product Marketing | United States

Director, Product Commercialization - Genealogy

  • Remote
  • United States
  • Product Marketing
  • Full-time

About Ancestry:

When you join Ancestry, you join a human-centered company where every person’s story is important. We believe that by discovering the struggles and triumphs of our past, we can foster deeper bonds and more meaningful connections among families and communities. Our talented team of scientists, engineers, genealogists, historians, and storytellers is dedicated to empowering customers around the world from all backgrounds on their journeys of personal discovery. 


With more than 30+ billion digitized global historical records, 125+ million family trees, and 22+ million people in our growing AncestryDNA database, Ancestry helps customers discover their family story and gain a new level of understanding about their lives. Passionate about dedicating your work to enriching people’s lives? You belong at Ancestry.


As Director of Product Commercialization - Genealogy, you will help lead strategic, cross-functional projects to success. You will understand and evaluate our business to develop revenue generating commercialization strategies. In order to be successful, you will have a wide range of skills, including: evaluating consumer monetization, analyzing our subscription business performance and identifying opportunities to enhance purchase and retention. A well-rounded consulting mindset set, collaborative nature, analytical skills and deep B2C subscription brand experience will be highly valued.  


This role will be a key member in Product Commercialization, a highly visible, high performance team requiring a relentless pursuit for excellence and ability to navigate large sets of information to drive the company mission. You will influence our enterprise product and commercialization strategy by collaborating closely with our Product, Engineering, Marketing, Legal, Communications and Finance teams. This role will report to our Senior Director of Product Commercialization and Operations.

What You Will Do:

  • Develop and drive revenue generating strategies with a customer-centric perspective and contribute to roadmap creation 
  • Develop business cases and implementation plans for global commercial and go-to-market strategies including, market analysis, messaging, positioning, customer segmentation, pricing and packaging strategies
  •  Generate new ideas for customer acquisition and retention initiatives based on analysis of internal, customer, and third-party research/data
  • Be recognized as an expert of our products and build strong partnerships with cross-functional teams including Product Management, Science, Operations, Market Research, Finance, Creative, CRM, Public Relations, Customer Research and Legal.

Who You Are:

  • A collaborative leader with proven success in developing and implementing cross-functional strategy, go-to-market planning and/or customer experience programs
  • 8+ years of product or marketing experience, with the ability to create a work plan, manage scope, collaborate with multiple stakeholders, and take ownership - driving a project from start to finish
  • 4+ years experience in financial and/or data driven roles, building hypotheses, identifying data needs and analyzing data to define strategies for businesses (subscription businesses, ideally)
  • Enthusiasm in collaborating across functions, managing stakeholders across the organization and influencing without formal authority
  • Demonstrated experience developing and presenting clear, concise recommendations, outlining alternatives, financial implications, and key decision criteria
  • Well-rounded business acumen and ability to connect disparate data points into a meaningful story
  • Thrives working in a fast paced and quickly changing environment with ability to handle multiple projects simultaneously with minimal mentorship
  • Relevant experiences:  Pricing & Packaging Strategy, Testing & Optimization, Business Consulting/Development, Marketing Planning, Consumer and Marketing/Analytics

(Colorado only*) Minimum salary of $134,000/year + eligible for bonus, equity, and comprehensive benefits including health, dental and vision.  Read more about our benefits HERE.

*Note: Disclosure as required by sb19-085(8-5-20)


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Additional Information:

Ancestry is an Equal Opportunity Employer that makes employment decisions without regard to race, color, religious creed, national origin, ancestry, sex, pregnancy, sexual orientation, gender, gender identity, gender expression, age, mental or physical disability, medical condition, military or veteran status, citizenship, marital status, genetic information, or any other characteristic protected by applicable law. In addition, Ancestry will provide reasonable accommodations for qualified individuals with disabilities.


All job offers are contingent on a background check screen that complies with applicable law.  For San Francisco office candidates, pursuant to the San Francisco Fair Chance Ordinance, Ancestry will consider for employment qualified applicants with arrest and conviction records.  


Ancestry is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Ancestry via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Ancestry. No fee will be paid in the event the candidate is hired by Ancestry as a result of the referral or through other means.


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