Director Product Engagement - Family History 


Product Leadership | San Francisco, California, United States

Director Product Engagement - Family History

  • San Francisco, California, United States
  • Product Leadership
  • Full-time

About Ancestry:

When you join Ancestry, you join a human-centered company where every person’s story is important. We believe that by discovering the struggles and triumphs of our past, we can foster deeper bonds and more meaningful connections among families and communities. Our talented team of scientists, engineers, genealogists, historians, and storytellers is dedicated to empowering customers around the world from all backgrounds on their journeys of personal discovery. 


With more than 30+ billion digitized global historical records, 100+ million family trees, and 20+ million people in our growing AncestryDNA database, Ancestry helps customers discover their family story and gain a new level of understanding about their lives. Passionate about dedicating your work to enriching people’s lives? You belong at Ancestry.


Ancestry is looking for a Director Product Engagement to drive customer engagement with our Family History and DNA product lines.  Engagement channels include our personalized logged-in homepage, targeted email campaigns and accompanying landing page experiences, and onsite and push notifications.  You must be highly analytical,  passionate about delivering high quality customer engagement experiences, and energized by working closely with smart, talented, fun-loving, execution-focused teammates in a highly interactive environment. You will lead by using analytics data and research to identify opportunities that will drive engagement with our products, developing end-to-end experiences for these experiences, and measuring the effectiveness of your ideas via AB testing.

What you will do:

  • Partner with product and email marketing team to formulate engagement strategy and align strategy with leadership
  • Develop personalized, highly targeted and compelling engagement experiences across our logged-in homepage, product emails, and notifications to drive customer engagement with our products based on a deep understanding of customer data, needs, and behaviors
  • Design and drive your product engagement roadmap. Juggle tradeoffs and understand constraints, finding elegant solutions to complex problems. Continually identify and implement improvements based on ongoing customer research, market/competitive analysis, and product performance indicators
  • Work tightly with product, engineering, CRM, data science, design, legal, and content teams to;  identify, develop and swiftly deliver customer delighting engagement experiences
  • Dig deep into product performance and customer trends with data science, product analytics and customer research to gain insights that  inform which engagement experiences to test;  learn quickly from quantitative and qualitative feedback; iterate approach with urgency based on learnings
  • Partner with email marketers to ensure implementation of  product email campaign production from end-to-end, including setup, QA, deployment, and reporting
  • Implement A/B testing to help strategize and improve the performance of our logged in homepage, notifications, and product email campaigns
  • Use existing segments and build new list pulls for engagement experiences using data from data warehouse.  Partner with marketing and developer team for additional custom target audience criteria
  • Provide analysis of engagement AB test results  and recommendations for improving their efficiency
  • Manage and develop a  team of 3 Product Managers

Who you are:

  • 7 or more years of B2C digital marketing experience with a focus on developing experiences that drive customer engagement  from scratch
  • Bachelor's degree or equivalent experience
  • Experience with analytical tools and ability to dive deep into metrics and reporting in order to make  data based decisions
  • Experience working with cross-functional teams, including product, CRM, engineering, data science, content, legal to develop high quality engagement experiences
  • Ability to clearly articulate a vision / objectives and influence others across leadership and cross functional partners
  • Highly effective written communication skills, presentation techniques, meeting management, and team building skills
  • Self-starter and able to work well with individuals at all levels and across functions
  • Execution oriented and highly organized

Additional Information:

Ancestry is an Equal Opportunity Employer that makes employment decisions without regard to race, color, religious creed, national origin, ancestry, sex, pregnancy, sexual orientation, gender, gender identity, gender expression, age, mental or physical disability, medical condition, military or veteran status, citizenship, marital status, genetic information, or any other characteristic protected by applicable law. In addition, Ancestry will provide reasonable accommodations for qualified individuals with disabilities.


All job offers are contingent on a background check screen that complies with applicable law.  For San Francisco office candidates, pursuant to the San Francisco Fair Chance Ordinance, Ancestry will consider for employment qualified applicants with arrest and conviction records.  


Ancestry is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Ancestry via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Ancestry. No fee will be paid in the event the candidate is hired by Ancestry as a result of the referral or through other means.


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