Marketing Analytics Analyst 

Marketing Analytics | Lehi, Utah, United States

Marketing Analytics Analyst

  • Lehi, Utah, United States
  • Marketing Analytics
  • Full-time

About Ancestry:

When you join Ancestry, you join a human-centered company where every person’s story is important. We believe that by discovering the struggles and triumphs of our past, we can foster deeper bonds and more meaningful connections among families and communities. Our talented team of scientists, engineers, genealogists, historians, and storytellers is dedicated to empowering customers around the world from all backgrounds on their journeys of personal discovery. 

With more than 30+ billion digitized global historical records, 100+ million family trees, and 20+ million people in our growing AncestryDNA database, Ancestry helps customers discover their family story and gain a new level of understanding about their lives. Passionate about dedicating your work to enriching people’s lives? You belong at Ancestry.

Does analyzing customer behaviors and optimizing marketing efforts sound fun to you? If you have excellent technical skills and are awesome at communicating technical language so people can apply the work you’ve done, you should definitely apply for this position.  


As a Marketing Analyst you will help drive Ancestry’s success by managing the day to day analytics needed to optimize our lifecycle management and customer relations (email, SMS, and Push). You will also contribute to larger cross channel analyses like understanding how enterprise wide marketing campaigns contribute to the business through A/B tests and multi-touch attribution modeling. In addition to working closely with the internal digital marketing team, you’ll also get the opportunity to work with our various marketing vendors. You’ll also partner closely with our FP&A and Business Intelligence teams, to make sure we’re spending our marketing budget profitably and have the right data assets in place for analyses.   

What You'll Do:

  • Bring statistical rigor to the formulation and analysis of digital marketing tests and clearly communicate test results and recommendations to business stakeholders.
  • Use excellent technical skills to access information from various structured and unstructured data sources.
  • Independently own projects with the digital marketing team, setting timelines and expectations.
  • Keep a constant and proactive eye out for potential improvements in analytics processes, data quality and data sources/tools.
  • Initiate and drive data projects, writing clear requirements for our ETL and Development teams.

Who You Are:

  • 3+ years experience analyzing large datasets with R, SAS, Python or other statistical package.
  • Advanced expertise with SQL is required.
  • Advanced expertise in Excel (pivot tables, advanced formulas, etc).
  • Knowledge Adobe and Tableau capabilities.
  • Strong research and analytical mindset.
  • Extremely detail-oriented, but still able to see the big picture.
  • Team player with excellent interpersonal skills, self-motivated, energetic, "can-do" attitude in a fast-moving environment.
  • Strong written and verbal communication skills; ability to present data stories in a clear, concise manner.
  • Can translate statistical and modeling concepts into plain English.
  • Ability to deal with change and ambiguity

Additional Information:

Ancestry is an Equal Opportunity Employer that makes employment decisions without regard to race, color, religious creed, national origin, ancestry, sex, pregnancy, sexual orientation, gender, gender identity, gender expression, age, mental or physical disability, medical condition, military or veteran status, citizenship, marital status, genetic information, or any other characteristic protected by applicable law. In addition, Ancestry will provide reasonable accommodations for qualified individuals with disabilities.

All job offers are contingent on a background check screen that complies with applicable law.  For San Francisco office candidates, pursuant to the San Francisco Fair Chance Ordinance, Ancestry will consider for employment qualified applicants with arrest and conviction records.  

Ancestry is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Ancestry via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Ancestry. No fee will be paid in the event the candidate is hired by Ancestry as a result of the referral or through other means.

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