Marketing Manager, Consumer Insights 


Customer Retention Manager | Lehi, Utah, United States

Marketing Manager, Consumer Insights

  • Lehi, Utah, United States
  • Customer Retention Manager
  • Full-time

About Ancestry:

When you join Ancestry, you join a human-centered company where every person’s story is important. We believe that by discovering the struggles and triumphs of our past, we can foster deeper bonds and more meaningful connections among families and communities. Our talented team of scientists, engineers, genealogists, historians, and storytellers is dedicated to empowering customers around the world from all backgrounds on their journeys of personal discovery. 


With more than 30+ billion digitized global historical records, 100+ million family trees, and 20+ million people in our growing AncestryDNA database, Ancestry helps customers discover their family story and gain a new level of understanding about their lives. Passionate about dedicating your work to enriching people’s lives? You belong at Ancestry.


Ancestry seeks a passionate Marketing Manager, Consumer Insights to help drive business growth through deep consumer and market understanding and fueling a consumer-driven company culture. This position reports to a Director, Consumer Insights.

What You'll Do:

  • Develop and synthesize insights that inform brand strategy, media and creative and drive key business decisions across marketing. 
  • Play a critical role in providing a comprehensive view of the consumer, market, and Ancestry brand.
  • Manage all aspects of primary research, including partnering with key stakeholders to frame problems, designing research methodologies, implementing high-quality data collection, and analyzing results.
  • Translate research findings into clear and actionable insights through thoughtful data collection, in-depth analysis, sharp observations, smart story-telling, and compelling presentations.
  • Present and evangelize results and recommendations to teams and executive staff.

Who You Are:

  • 4+ years of consumer-focused market research experience on the client or vendor side, preferably with experience in packaged goods, online services, e-commerce, gaming, and/or mobile applications. 
  • Experience framing ambiguous problems and creatively leveraging research methods to answer difficult questions
  • Research experience across a broad range of qualitative and quantitative methods preferred (e.g. brand tracking, media brand lift studies, advertising effectiveness, concept testing, market sizing, forecasting, NPS/customer satisfaction, syndicated data analysis, user research, ethnographic research, etc.)
  • Strong quantitative analysis skills and proficient in statistics preferred
  • Experience using well-known survey and analysis tools such as Qualtrics preferred
  • Top-notch writing, communication, and presentation skills
  • A proactive, self-starter, you are comfortable with ambiguity and balancing multiple priorities/needs
  • Demonstrated team player - ability to work effectively across multiple projects and teams.
  • Bachelor degree from an accredited university. Concentration in market research, statistics, economics, psychology, marketing, business or a similarly relevant field of study

Additional Information:

Ancestry is an Equal Opportunity Employer that makes employment decisions without regard to race, color, religious creed, national origin, ancestry, sex, pregnancy, sexual orientation, gender, gender identity, gender expression, age, mental or physical disability, medical condition, military or veteran status, citizenship, marital status, genetic information, or any other characteristic protected by applicable law. In addition, Ancestry will provide reasonable accommodations for qualified individuals with disabilities.


All job offers are contingent on a background check screen that complies with applicable law.  For San Francisco office candidates, pursuant to the San Francisco Fair Chance Ordinance, Ancestry will consider for employment qualified applicants with arrest and conviction records.  


Ancestry is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Ancestry via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Ancestry. No fee will be paid in the event the candidate is hired by Ancestry as a result of the referral or through other means.


Apply Now! 

Not You?

Thank you