Marketing Manager, CRM Lifecycle 


Customer Relationship Marketing | Lehi, Utah, United States

Marketing Manager, CRM Lifecycle

  • Lehi, Utah, United States
  • Customer Relationship Marketing
  • Full-time

About Ancestry:

When you join Ancestry, you join a human-centered company where every person’s story is important. We believe that by discovering the struggles and triumphs of our past, we can foster deeper bonds and more meaningful connections among families and communities. Our talented team of scientists, engineers, genealogists, historians, and storytellers is dedicated to empowering customers around the world from all backgrounds on their journeys of personal discovery. 


With more than 30+ billion digitized global historical records, 100+ million family trees, and 20+ million people in our growing AncestryDNA database, Ancestry helps customers discover their family story and gain a new level of understanding about their lives. Passionate about dedicating your work to enriching people’s lives? You belong at Ancestry.


The CRM Team is seeking a creative and data-driven marketer to join the team to support lifecycle email and multi-channel marketing efforts for Ancestry. Working within a team of strategic marketers, this role is responsible for driving measurable results through effective marketing communications. This is a unique opportunity to play a key leadership role in an exciting, fast-growing business. In this role, you will identify and promote customer engagement and retention while always striving to create the optimal customer experience. The process includes research, planning, coordination, testing, design, execution of key marketing communications and analysis of results. This position collaborates closely with internal teams across multiple offices and time zones.

What You'll Do:

  • Work with the Director of Lifecycle and across the team to support the implementation, optimization, and execution of existing and new cross-channel marketing programs focused on acquiring, converting and re-engaging customers in their lifecycle with Ancestry.
  • Oversee shared segmentation strategy to be utilized in both lifecycle and paid marketing channels to drive consistent and cohesive cross-channel customer communication.
  • Partner with critical customer facing marketing teams (onsite, display advertising, social, PR) as well as our product partners to ensure programs are multi-channel, integrated, personalized and reflect product roadmaps and audience insights.
  • Identify key trends around customer attrition and create plans to deliver customer value and address customer concerns.
  • Leverage insights and partner with key product teams to build marketing programs that lead customers down a path of guided discoveries.
  • Collaborate with marketing tech teams to leverage critical data attributes that will help drive a consistent and cohesive customer experience throughout their journey with Ancestry.
  • Understand the lifecycle framework, define target audiences, and develop corresponding communication strategies across multiple channels. Work with Creative partners to develop clean designs and digestible content.
  • Identify and apply best practices to measure, analyze, test and determine new opportunities and provide recommendations for improved customer experience. Optimize performance through A/B testing and partner with marketing analytics to deliver program results.
  • Leverage personalization and the delivery of dynamic content to maximize conversion based upon key data attributes.
  • Track competitive trends and surface insights that will help us continue to grow and innovate as a marketing team.

Who You Are:

  • Must be customer obsessed. Always seeking to produce the best customer experience.
  • At least 3-5 years of relevant marketing experience with a strong focus on email marketing and an understanding of other marketing channels including SMS, push and digital advertising.
  • A track record of managing marketing communications and various types of customer lifecycle programs.
  • Analytical mindset with experience delving into reporting and data to identify trends and manage to data. Experience translating those numbers into business insights and hypotheses.
  • Effective at planning and prioritizing.
  • Creative problem solver with a history of performance excellence, bringing a balance of big-picture thinking and detailed execution.
  • Strong track record of developing and maintaining highly collaborative cross-functional relationships and a demonstrated ability to lead cross-functional initiatives.
  • Excellent written and verbal communication skills to communicate marketing messages and concepts through various mediums.
  • Ability to work with well under pressure while maintaining good attitude.
  • Internally motivated and enjoy working independently, as well as collaboratively, in a team environment
  • Salesforce experience is preferred but not required

Additional Information:

Ancestry is an Equal Opportunity Employer that makes employment decisions without regard to race, color, religious creed, national origin, ancestry, sex, pregnancy, sexual orientation, gender, gender identity, gender expression, age, mental or physical disability, medical condition, military or veteran status, citizenship, marital status, genetic information, or any other characteristic protected by applicable law. In addition, Ancestry will provide reasonable accommodations for qualified individuals with disabilities.


All job offers are contingent on a background check screen that complies with applicable law.  For San Francisco office candidates, pursuant to the San Francisco Fair Chance Ordinance, Ancestry will consider for employment qualified applicants with arrest and conviction records.  


Ancestry is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Ancestry via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Ancestry. No fee will be paid in the event the candidate is hired by Ancestry as a result of the referral or through other means.


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