Marketing Manager, Germany 


Media | London, England, United Kingdom

Marketing Manager, Germany

  • London, England, United Kingdom
  • Media
  • Full-time

About Ancestry:

When you join Ancestry, you join a human-centered company where every person’s story is important. We believe that by discovering the struggles and triumphs of our past, we can foster deeper bonds and more meaningful connections among families and communities. Our talented team of scientists, engineers, genealogists, historians, and storytellers is dedicated to empowering customers around the world from all backgrounds on their journeys of personal discovery. 


With more than 30+ billion digitized global historical records, 100+ million family trees, and 20+ million people in our growing AncestryDNA database, Ancestry helps customers discover their family story and gain a new level of understanding about their lives. Passionate about dedicating your work to enriching people’s lives? You belong at Ancestry.


This is an exciting new role for a commercially minded digital marketer with hands on experience managing digital media channels and campaign execution. You will report to the Senior Marketing Manager and will be the primary point of contact for all marketing activity in Germany.

What you will do

  • Plan and drive marketing activity to meet acquisition and retention targets
  • Manage the in-country digital agency to deliver paid media strategy, ensuring they are in line with the central strategy team and local budget parameters
  • Identify, plan and execute consumer marketing campaigns to achieve growth
  • Be the internal point person for any roll out of German marketing or product initiatives; support teams with proof reading translations and informing localisation
  • Provide regular reporting analysis on all campaigns and media spend, recommending improvements and new initiatives
  • Monitor market trends and create insights to inform our German strategy
  • Manage the German marketing budget day-to-day including allocating PO numbers and updating spend trackers

Who you are

  • Experienced digital marketer with expertise in paid marketing: PPC, SEM, SEO, GDN, Paid Social, organic social, affiliates, content marketing
  • German language expert with fluent English
  • Agency management experience
  • Experience managing a budget and being creative with costs in campaign planning
  • Experience of copywriting or copy checking from multiple channels: e.g. social media, digital advertising, emails, blogs, and videos
  • Able to take initiative and work autonomously
  • Articulate and able to present clearly to teams and management

We offer a comprehensive benefits package including 25 days paid leave, health insurance, bonus scheme, stock, pension and more.



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Additional Information:

Ancestry is an Equal Opportunity Employer that makes employment decisions without regard to race, color, religious creed, national origin, ancestry, sex, pregnancy, sexual orientation, gender, gender identity, gender expression, age, mental or physical disability, medical condition, military or veteran status, citizenship, marital status, genetic information, or any other characteristic protected by applicable law. In addition, Ancestry will provide reasonable accommodations for qualified individuals with disabilities.


All job offers are contingent on a background check screen that complies with applicable law.  For San Francisco office candidates, pursuant to the San Francisco Fair Chance Ordinance, Ancestry will consider for employment qualified applicants with arrest and conviction records.  


Ancestry is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Ancestry via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Ancestry. No fee will be paid in the event the candidate is hired by Ancestry as a result of the referral or through other means.


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