Product Lead, Freemium 

Product Management | San Francisco, California, United States

Product Lead, Freemium

  • San Francisco, California, United States
  • Product Management
  • Full-time

About Ancestry:

When you join Ancestry, you join a human-centered company where every person’s story is important. We believe that by discovering the struggles and triumphs of our past, we can foster deeper bonds and more meaningful connections among families and communities. Our talented team of scientists, engineers, genealogists, historians, and storytellers is dedicated to empowering customers around the world from all backgrounds on their journeys of personal discovery. 

With more than 30+ billion digitized global historical records, 100+ million family trees, and 20+ million people in our growing AncestryDNA database, Ancestry helps customers discover their family story and gain a new level of understanding about their lives. Passionate about dedicating your work to enriching people’s lives? You belong at Ancestry.

Ancestry is searching for a Product lead to be responsible for our Free Trial & Freemium product strategy and customer experience. This person will guide the product strategy, customer research, data analysis & ongoing A/B tests to deliver a world-class freemium experience to discover, craft and connect around their family stories.

The person in this role will demonstrate strong decision making informed by quantitative data, experiments, qualitative research, and customer insights to build and execute a cohesive freemium product experience.

What You'll Do

  • Define product strategy and roadmap with key hypotheses, milestones and metrics to measure and track success.
  • Analyze & identify competitive trends, research customer needs & analyze quantitative insights to inform a freemium product roadmap & priorities.
  • Collaborate with developers, designers, data scientists, and other product managers as a product team that takes ideas from inception initial launch iterations to delivery.
  • Manage the product backlog for product requirements, drive alignment across teams, measure, track and communicate status and progress.
  • Establish success metrics, be outcome driven, test and measure success, take ownership of the results, and use them to drive decision-making about what's next.
  • Collaborate with marketing to increase engagement of free products with appropriate up-sell capabilities into our premium subscriptions.

Who You Are

  • At least 5 years experience in driving user growth in consumer product tech productsAt least 5 years as a Product Manager.
  • Proficient in agile product development methodologies.
  • A user-centric approach to product management with a strong desire to engage and delight users in a world-class customer experienceDemonstrated experience in A/B testing and Multivariate Testing.
  • Analytical, with ability to make product feature decisions using both quantitative and qualitative data.
  • Experience crafting a product strategy and vision, and translating that into an agile & iterative product roadmap.
  • Excellent communication skills to collaborate with customers, peers, colleagues, and executives.


Additional Information:

Ancestry is an Equal Opportunity Employer that makes employment decisions without regard to race, color, religious creed, national origin, ancestry, sex, pregnancy, sexual orientation, gender, gender identity, gender expression, age, mental or physical disability, medical condition, military or veteran status, citizenship, marital status, genetic information, or any other characteristic protected by applicable law. In addition, Ancestry will provide reasonable accommodations for qualified individuals with disabilities.

All job offers are contingent on a background check screen that complies with applicable law.  For San Francisco office candidates, pursuant to the San Francisco Fair Chance Ordinance, Ancestry will consider for employment qualified applicants with arrest and conviction records.  

Ancestry is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Ancestry via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Ancestry. No fee will be paid in the event the candidate is hired by Ancestry as a result of the referral or through other means.

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