Senior Product Manager - Engagement 


Product Management | San Francisco, California, United States

Senior Product Manager - Engagement

  • San Francisco, California, United States
  • Product Management
  • Full-time

About Ancestry:

When you join Ancestry, you join a human-centered company where every person’s story is important. We believe that by discovering the struggles and triumphs of our past, we can foster deeper bonds and more meaningful connections among families and communities. Our talented team of scientists, engineers, genealogists, historians, and storytellers is dedicated to empowering customers around the world from all backgrounds on their journeys of personal discovery. 


With more than 30+ billion digitized global historical records, 125+ million family trees, and 22+ million people in our growing AncestryDNA database, Ancestry helps customers discover their family story and gain a new level of understanding about their lives. Passionate about dedicating your work to enriching people’s lives? You belong at Ancestry.


Ancestry is looking for a Senior Product Manager to drive customer engagement with our Family History and DNA product lines.  Engagement channels include targeted email campaigns and accompanying landing page experiences, and onsite and push notifications. 

You must be highly analytical,  passionate about delivering high quality customer engagement experiences, and energized by working closely with smart, talented, fun-loving, execution-focused teammates in a highly interactive environment. You will lead by using analytics data and research to identify opportunities that will drive engagement with our products, developing end-to-end experiences for these experiences, and measuring the effectiveness of your ideas via AB testing. 

What you will do

  • Partner with product and email marketing team to formulate engagement strategy and align strategy with leadership
  • Develop personalized, highly targeted and compelling engagement experiences across our product emails and notifications to drive customer engagement with our products based on a deep understanding of customer data, needs, and behaviors
  • Design and drive your product engagement roadmap. Juggle tradeoffs and understand constraints, finding elegant solutions to complex problems. Continually identify and implement improvements based on ongoing customer research, market/competitive analysis, and product performance indicators
  • Work tightly with product, engineering, CRM, data science, design, legal, and content teams to identify, develop and swiftly deliver customer delighting engagement experiences
  • Dig deep into product performance and customer trends with data science, product analytics and customer research to gain insights that  inform which engagement experiences to test;  learn quickly from quantitative and qualitative feedback; iterate approach with urgency based on learnings
  • Partner with email marketers to ensure implementation of  product email campaign production from end-to-end, including setup, QA, deployment, and reporting
  • Implement A/B testing to help strategize and improve the performance of our logged in homepage, notifications, and product email campaigns
  • Use existing segments and build new list pulls for engagement experiences using data from data warehouse.  Partner with marketing and developer team for additional custom target audience criteria
  • Provide analysis of engagement AB test results  and recommendations for improving their efficiency

Who you are

  • 5+ years of B2C digital marketing experience with a focus on developing experiences that drive customer engagement  from scratch
  • Bachelor's degree or equivalent experience
  • Experience working with cross-functional teams, including product, CRM, engineering, data science, content, legal to develop high quality engagement experiences
  • Self-starter and able to work well with individuals at all levels and across functions
  • Execution oriented and highly organized
  • Proficient in agile product development methodologies
  • Demonstrated experience in A/B testing and Multivariate Testing
  • Analytical, with ability to make product feature decisions using both quantitative and qualitative data
  • Experience crafting a product strategy and vision, and translating that into an agile & iterative product roadmap
  • Excellent communication skills to collaborate with customers, peers, colleagues, and executives

Amazing colleagues who can’t wait to work with you

A product that has great purpose & truly means something to people’s lives

Deeply collegial atmosphere

Visibility with senior leaders

Great work/life balance…seriously

The opportunity to have a meaningful impact on the future of the Ancestry product experience


We are currently 100% remote, but our offices are currently open for employees who wish to work onsite on a voluntary basis.


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Additional Information:

Ancestry is an Equal Opportunity Employer that makes employment decisions without regard to race, color, religious creed, national origin, ancestry, sex, pregnancy, sexual orientation, gender, gender identity, gender expression, age, mental or physical disability, medical condition, military or veteran status, citizenship, marital status, genetic information, or any other characteristic protected by applicable law. In addition, Ancestry will provide reasonable accommodations for qualified individuals with disabilities.


All job offers are contingent on a background check screen that complies with applicable law.  For San Francisco office candidates, pursuant to the San Francisco Fair Chance Ordinance, Ancestry will consider for employment qualified applicants with arrest and conviction records.  


Ancestry is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Ancestry via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Ancestry. No fee will be paid in the event the candidate is hired by Ancestry as a result of the referral or through other means.


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