VP, Marketing/Media 


Media | Lehi, Utah, United States

VP, Marketing/Media

  • Lehi, Utah, United States
  • Media
  • Full-time

About Ancestry:

When you join Ancestry, you join a human-centered company where every person’s story is important. We believe that by discovering the struggles and triumphs of our past, we can foster deeper bonds and more meaningful connections among families and communities. Our talented team of scientists, engineers, genealogists, historians, and storytellers is dedicated to empowering customers around the world from all backgrounds on their journeys of personal discovery. 


With more than 30+ billion digitized global historical records, 100+ million family trees, and 20+ million people in our growing AncestryDNA database, Ancestry helps customers discover their family story and gain a new level of understanding about their lives. Passionate about dedicating your work to enriching people’s lives? You belong at Ancestry.


Ancestry is looking for an analytical Vice President, Media and Marketing to lead Brand and Direct Response marketing efforts for Ancestry's Suite of Products including DNA and Family History Subscriptions. With a budget of $150M+ across traditional and digital channels, you will integrate traditional brand and performance marketing into a cohesive / holistic customer acquisition strategy and will develop and build go-to-market plans, deeply understand the Ancestry product portfolio, important financial Drivers/Measurements and take a customer-focused lens on new media opportunities.

As the VP Marketing, you will report to the Chief Commercial Officer, and partner very closely with various team members across the business including Creative, Onsite, CRM, Martech and Analytics. This role will be located physically in either Lehi, Utah or San Francisco, California with the option to work remotely.

What you will do...

  • Develop clear, impactful media strategies for both BAU and Promotional periods for Ancestry's US suite of products and services
  • Allocate Ancestry's $150M+ Brand (TV, OLV, OTT, Social, Display, etc.) and Performance Marketing budgets (Search, Affiliates & Partners, Social, Programmatic Display, etc.) to lead efficient revenue growth.
  • Partner with external agencies, Creative, Onsite, CRM, Martech, Legal, Finance and Analytics teams to prioritize execution of promotions, events, new initiatives, data strategy, A/B testing, measurement and launch timing
  • Lead strategy, measure ROAS opportunities, identify important partnerships, influencers, advisors and align priority activities with primary product and initiative advancements
  • Analyze consumer trends in real-time (usage, engagement, retention, conversion, etc.) to identify key opportunities and acquisition optimizations
  • Identify core audience segments, use 1st party data and develop strategies to maximize product reach
  • Present and promote plans to the Executive Management team and other teams/leadership groups throughout the organization, domestic and international
  • Build consensus among cross-functional partners to ensure appropriate buy-in and support of initiatives and influence decision making within executive-level audiences
  • Develop marketing timelines for input into the Integrated Marketing function
  • Evolve how the team uses data to guide product and marketing strategy
  • Establish reporting, including indicators and tracking to goals

Who you are...

  • Bachelor's degree in marketing or communications or related experience
  • 15+ years of advertising / media buying experience in an ecommerce/online services, subscription technology company required
  • Investment Experience of $150M+ Media Budget required
  • Ability to communicate and influence: 1:1, in small groups, written & PowerPoint, and sharing facts within a compelling story
  • Can synthesize information from multiple sources and draw meaningful conclusions
  • Demonstrated experience building organizational relationships, promoting open communication, and collaborating cross-functionally
  • Must be adaptable to changing demands based on the needs of the organization

#LI-KM1


Read more about our benefits HERE.



Additional Information:

Ancestry is an Equal Opportunity Employer that makes employment decisions without regard to race, color, religious creed, national origin, ancestry, sex, pregnancy, sexual orientation, gender, gender identity, gender expression, age, mental or physical disability, medical condition, military or veteran status, citizenship, marital status, genetic information, or any other characteristic protected by applicable law. In addition, Ancestry will provide reasonable accommodations for qualified individuals with disabilities.


All job offers are contingent on a background check screen that complies with applicable law.  For San Francisco office candidates, pursuant to the San Francisco Fair Chance Ordinance, Ancestry will consider for employment qualified applicants with arrest and conviction records.  


Ancestry is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Ancestry via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Ancestry. No fee will be paid in the event the candidate is hired by Ancestry as a result of the referral or through other means.


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