About Ancestry:
When you join Ancestry, you join a human-centered company where every person’s story is important. Ancestry®, the global leader in family history, empowers journeys of personal discovery to enrich lives. With our unparalleled collection of more than 40 billion records, over 3 million subscribers and over 23 million people in our growing DNA network, customers can discover their family story and gain a new level of understanding about their lives. Over the past 40 years, we’ve built trusted relationships with millions of people who have chosen us as the platform for discovering, preserving and sharing the most important information about themselves and their families.

We are committed to our location flexible work approach, allowing you to choose to work in the nearest office, from your home, or a hybrid of both (subject to location restrictions and roles that are required to be in the office- see the full list of eligible US locations HERE). We will continue to hire and promote beyond the boundaries of our office locations, to enable broadened possibilities for employee diversity.

Together, we work every day to foster a work environment that's inclusive as well as diverse, and where our people can be themselves. Every idea and perspective is valued so that our products and services reflect the global and diverse clients we serve. 

Ancestry encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants. Passionate about dedicating your work to enriching people’s lives? Join the curious.

Ancestry is seeking a Staff Product Manager to lead the personalization strategy, roadmap, and execution for our rapidly expanding Family History product line. Reporting to the Director of Product Management, you’ll focus on creating engaging, personalized experiences for a global consumer audience. In this role, you’ll partner with a cross-functional team of designers, engineers, data scientists, and marketers to deliver innovative, data-driven product solutions that enhance the user journey. We’re looking for an experienced consumer-facing product manager with a deep understanding of user behavior, a hypothesis-driven mindset, and the ability to translate complex challenges into impactful, user-centric experiences.

What You Will Do...

• Lead the Personalization Strategy: Define and execute the vision for personalization across Ancestry’s consumer platforms, tailoring experiences to individual user needs and behaviors.

• Shape Customer-Centric Roadmaps: Develop and prioritize a roadmap focused on delivering personalization initiatives that drive user engagement, retention, and satisfaction.

• Deliver Direct-to-Consumer Experiences: Leverage data-driven insights and user feedback to create highly relevant, engaging, and intuitive product features for a diverse global audience.

• Collaborate Across Teams: Work with design, engineering, data science, and marketing to implement personalization strategies that align with both user needs and business objectives.

• Optimize the User Journey: Apply personalization strategies at key moments—from onboarding to discovery and beyond—to create seamless, intuitive, and rewarding experiences.

• Innovate and Experiment: Lead the ideation, testing, and iteration of new personalization concepts designed to enhance engagement and deliver meaningful value to users.

• Leverage Data and Analytics: Use behavioral insights, A/B testing, and advanced analytics to inform decisions, measure success, and continuously improve user-centric experiences.

• Advocate for the Customer: Act as the voice of the user, ensuring all personalization initiatives are meaningful, valuable, and ethically designed.

Who You Are...

• You have 5+ years of experience in consumer-facing product management, with a focus on personalization, user engagement, or customer experience for direct-to-consumer platforms.

• You have a proven track record of driving measurable improvements in user engagement and retention through innovative personalization strategies.

• You are skilled at leveraging consumer insights to craft impactful features and experiences, and you thrive in a fast-paced, user-centric environment.

• You have strong data and analytics expertise, including A/B testing, cohort analysis, and behavioral modeling, to guide decision-making and measure impact.

• You are passionate about understanding user pain points and designing intuitive, personalized solutions that enhance their journey.

• You excel in cross-functional collaboration, translating business and technical requirements into clear strategies and driving alignment across teams.

• You can effectively communicate your vision, strategy, and results to stakeholders at all levels.

• You have a strong understanding of modern personalization tools, machine learning models, and recommendation systems and how to apply them in direct-to-consumer experiences.

Preferred Qualifications

• Experience working on large-scale consumer products or in a direct-to-consumer (DTC) tech company.

• Familiarity with personalization platforms, recommendation engines, and machine learning technologies.

• Knowledge of genealogy, historical research, or Ancestry-related content is a plus.

Helping people discover their story is at the heart of ours.  Ancestry is the largest provider of family history and personal DNA testing, harnessing a powerful combination of information, science and technology to help people discover their family history and stories that were never possible before. Ancestry’s suite of products includes: AncestryDNA, AncestryProGenealogists, Fold3, Newspapers.com, Find a Grave, Archives.com, and Rootsweb. We offer excellent benefits and a competitive compensation package. For additional information, regarding our benefits and career information, please visit our website at http://ancestry.com/careers

As a signatory of the ParityPledge in Support of Women and the ParityPledge in Support of People of Color, Ancestry values pay transparency and pay equity.  We are pleased to share the base salary range for this position: $152,010 - $173,790 with eligibility for bonus, equity and comprehensive benefits including health, dental and vision. The actual salary will vary by geographic region and job experience.  We will share detailed compensation data for a specific location during the recruiting process.  Read more about our benefits HERE.

*Note: Disclosure as required by sb19-085(8-5-20) and sb1162(1-1-23)

Additional Information:

Ancestry is an Equal Opportunity Employer that makes employment decisions without regard to race, color, religious creed, national origin, ancestry, sex, pregnancy, sexual orientation, gender, gender identity, gender expression, age, mental or physical disability, medical condition, military or veteran status, citizenship, marital status, genetic information, or any other characteristic protected by applicable law. In addition, Ancestry will provide reasonable accommodations for qualified individuals with disabilities.

All job offers are contingent on a background check screen that complies with applicable law.  For San Francisco office candidates, pursuant to the San Francisco Fair Chance Ordinance, Ancestry will consider for employment qualified applicants with arrest and conviction records.  

Ancestry is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Ancestry via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Ancestry. No fee will be paid in the event the candidate is hired by Ancestry as a result of the referral or through other means.