About Ancestry:
When you join Ancestry, you join a human-centered company where every person’s story is important. Ancestry®, the global leader in family history, empowers journeys of personal discovery to enrich lives. With our unparalleled collection of more than 40 billion records, over 3 million subscribers and over 23 million people in our growing DNA network, customers can discover their family story and gain a new level of understanding about their lives. Over the past 40 years, we’ve built trusted relationships with millions of people who have chosen us as the platform for discovering, preserving and sharing the most important information about themselves and their families.

We are committed to our location flexible work approach, allowing you to choose to work in the nearest office, from your home, or a hybrid of both (subject to location restrictions and roles that are required to be in the office- see the full list of eligible US locations HERE). We will continue to hire and promote beyond the boundaries of our office locations, to enable broadened possibilities for employee diversity.

Together, we work every day to foster a work environment that's inclusive as well as diverse, and where our people can be themselves. Every idea and perspective is valued so that our products and services reflect the global and diverse clients we serve. 

Ancestry encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants. Passionate about dedicating your work to enriching people’s lives? Join the curious.

Ancestry is seeking a highly motivated Marketing Analyst to join our team, focusing on Customer Lifecycle Management (CLCM) and Customer Relationship Management (CRM). In this role, you will be a key contributor to our marketing and finance teams by providing deep-dive analysis of business performance and strategic recommendations. You will define and maintain key metrics, quantify the impact of our marketing efforts, and partner with cross-functional teams to drive business growth.
 

What You'll Do...

• Define, maintain, and enhance reporting frameworks and key performance indicators (KPIs) that provide visibility into customer lifecycle and campaign performance.

• Perform deep-dives into existing data—including customer journey, campaign results, and business performance metrics—to identify and prioritize opportunities for growth and retention.

• Relentlessly quantify the incremental impact of marketing initiatives and strategic decisions using causation and attribution analysis.

• Partner with marketing teams to translate ideas into testable hypotheses and design, execute, and analyze A/B and multivariate tests that optimize campaign performance.

• Equip the leadership team with data-driven insights into ROI and business growth, using data visualization and storytelling to communicate findings and drive strategic decisions.

• Collaborate with Marketing Analytics, Marketing Tech, Data Engineering, Finance, and other teams to provide and communicate data-driven recommendations to the business.

Who you are...

• Bachelor’s or Master’s degree in Statistics, Mathematics, or another data-related field 

• 2+ years of industry experience in experimental design and A/B testing; experience in a B2C environment.

• Hands-on experience with A/B testing, including experimental design, analysis, power calculations, assessment of statistical significance, and strong expertise in causal inference.

• Proven track record of completing multiple end-to-end A/B test projects, including ideation, defining key metrics, formulating hypotheses, experimental setup and execution, results analysis, interpretation of findings, and providing actionable recommendations.

• Strong understanding of A/B testing metrics, such as click-through rate (CTR), retention rate, lifetime value, conversion rate, bounce rate, and revenue.

• Experience using Python or R for analysis and automation.

• Familiarity with Adobe Analytics, Salesforce CDP, and AWS Redshift.

• Highly curious and detail-oriented, with strong problem-solving skills and the ability to translate data into actionable insights.

• Strong data storytelling skills for presenting analysis to both technical and non-technical stakeholders.

Helping people discover their story is at the heart of ours. Ancestry is the largest provider of family history and personal DNA testing, harnessing a powerful combination of information, science and technology to help people discover their family history and stories that were never possible before. Ancestry’s suite of products includes: AncestryDNA, AncestryProGenealogists, Fold3, Newspapers.com, Find a Grave, Archives.com, and Rootsweb. We offer excellent benefits and a competitive compensation package. For additional information, regarding our benefits and career information, please visit our website at http://ancestry.com/careers

As a signatory of the ParityPledge in Support of Women and the ParityPledge in Support of People of Color, Ancestry values pay transparency and pay equity. We are pleased to share the base salary range for this position: $87,120 - $111,420 with eligibility for bonus, equity and comprehensive benefits including health, dental and vision. The actual salary will vary by geographic region and job experience. We will share detailed compensation data for a specific location during the recruiting process. Read more about our benefits HERE.

*Note: Disclosure as required by sb19-085(8-5-20) and sb1162(1-1-23)

Additional Information:

Ancestry is an Equal Opportunity Employer that makes employment decisions without regard to race, color, religious creed, national origin, ancestry, sex, pregnancy, sexual orientation, gender, gender identity, gender expression, age, mental or physical disability, medical condition, military or veteran status, citizenship, marital status, genetic information, or any other characteristic protected by applicable law. In addition, Ancestry will provide reasonable accommodations for qualified individuals with disabilities.

All job offers are contingent on a background check screen that complies with applicable law.  For San Francisco office candidates, pursuant to the San Francisco Fair Chance Ordinance, Ancestry will consider for employment qualified applicants with arrest and conviction records.  

Ancestry is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Ancestry via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Ancestry. No fee will be paid in the event the candidate is hired by Ancestry as a result of the referral or through other means.